Gardner Teaches, Part 3

In this third segment from Gardner Campbell’s workshop “Speaker, Listener, Network: The Concept of Audience in a Web 2.0 World” from the 9th Annual Symposium on Commumication and Communication-Intensive Instruction, Gardner and the participants look at an advertisement from Kaplan University (featuring Uncle Phil) and explore the nature of authenticity and credibility in a Web 2.0 world, the implications of tools that empower the audience on “for-profit” higher education, and the challenges producers of information have in maintaining control over their intended messages once they get out.

This video is 10 minutes long.

Click here to view the embedded video.